Today's company website is the foundation of all its sales and marketing efforts. It is the most mission critical component of any corporate marketing strategy and the primary vehicle for generating new business. A good website will effectively communicate your products and services and your company’s philosophy. But beyond being an effective communication and marketing tool, it should also be designed to accomplish your marketing strategy's primary goal – to generate business!
Will Rogers once said, "You never get a second chance to make a good first impression". When you meet potential business clients for the very first time, you give them your elevator pitch, hand them your business card and hope they take your follow-up call.
The very first thing that client will most likely do is to check out your website. A boring, poorly organized, uninformative website will tell that potential new client a great deal about you and your business.
In today’s connected world, it is more likely than not that your next customer will have first reviewed your website to learn as much about you and your company before that first meeting.
JWS offers the following business solutions to help make your business website informative and effective as possible:
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